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Communication Consultancy

Learning with Parents

Learning with Parents supports all families to have positive learning interactions together and leads the sector to learn what works in tackling inequality.

In partnership with 100 primary schools, we support families across the UK to enjoy learning together at home. Our child-led videos and hands-on family activities replace traditional homework. Through behavioural insight research, innovative technology and teacher training we ensure that as many families as possible are supported effectively.

We are working to improve parental engagement across the sector, by producing evidence of parents’ impact and generating insights into how schools can best support them. Learnings are disseminated through the Parental Engagement Forum and amplified through the Fair Education Alliance. You can read our 2022 impact report here and see our latest news and blogs here.

A child playing outside

The opportunity

Learning with Parents is in a period of rapid growth and exploring exciting new opportunities to increase our reach and impact. At the start of 2023, we launched an inclusive digital reading log, to complement our core parental engagement programme. The impact of this new programme has exceeded our expectations. As well as frequent reading, schools using the log have seen a 50% increase in families’ completion of our English and Maths activities.

Given the significant potential impact of this reading log, our strategy is to scale it rapidly with schools and Multi-Academy Trusts (MATs) across the UK. We have capacity to support hundreds more schools to use the log and are currently having positive conversations with relevant MAT leaders, as well as potential partner organisations. We know that our digital reading log works well for both families and schools and is a more effective and inclusive solution than paper reading logs. Now, we need help spreading this message.

To scale our reading log rapidly, we need an effective marketing strategy which allows us to reach new audiences. However, we currently lack communications expertise within our team, specifically for the areas of strategy, digital marketing, social media, and impact measurement. This is limiting our ability to scale. We do not have a clear communications strategy across our team, meaning our messaging can be inconsistent and lacks cohesion. 

This is a critical time to develop a comprehensive communications and marketing strategy which will tie in with wider organisational growth and support us to rapidly scale the reading log to support more schools and families. This communications piece will underpin our growth, supporting us to break out of our echo chamber and reach new beneficiaries and partners.

Deliverables

We are seeking a consultant to work with us to create a detailed communications and marketing strategy and help us put in place the systems and tools to deliver it. The strategy would act as a blueprint for our communications moving forward, identifying the best channels, tone, and content to reach our target audience. Staff training will be an important component of this consultancy as it would allow us to make the most of current capacity and make it easier for staff across different teams to feed into our communications and marketing. We would also like the consultant to help us determine what additional communications capacity Learning with Parents should be planning for in future. 

Required deliverables:

  • Drafting a cohesive communications and marketing strategy for the next 12 months based on current capacity and priorities
  • Auditing our current channels to see how we are performing
  • Identifying target audiences for our marketing materials and our wider organisational communications
  • Providing advice on relevant social media for our target audiences
  • Supporting with the development of marketing messaging
  • Developing guidance on goals and timelines around communications and systems and tools for how we would measure the impact and effectiveness of these
  • Developing a calendar and suggested content for different social media platforms
  • Delivering, or signposting to, training for staff on digital marketing and social media
  • Advising on the additional skills and capacity required to further develop Learning with Parents’ communications and marketing function

Additional outputs could include:

  • Developing guidance on tone and feel of communications
  • Developing a traditional media list
  • Recommending additional marketing collateral required, such as videos, emails or flyers.

We recognise that this is a long list and would encourage consultants to highlight which deliverables they would prioritise, if not all are achievable within the given budget. We would welcome any other suggested deliverables which the consultant might recommend to help us to achieve our objectives. 

About You

We are looking for someone with:

  • Significant experience in reviewing existing communications practices of third sector organisations and providing strategic guidance for next steps, including auditing existing communication channels, identifying target audiences, drafting communications and marketing strategic plans, and monitoring the effectiveness of different communication campaigns.
  • Experience in creating a comprehensive marketing campaign, building on a targeted messaging framework, implemented according to clear milestones and using multiple channels, particularly digital channels. 
  • Demonstrable expertise in developing communications and marketing resources, tools and systems, which can be implemented by small teams with limited capacity and budgets.
  • Previous experience in developing communication and marketing functions within small teams, including building the capacity of existing staff members through training, and identifying capacity gaps teams to be filled through recruitment or consultancy. 
  • Robust knowledge of the education landscape, ideally from previous experience working in this field such as in an education charity or provider of services to schools.

To apply

Please send a proposal for this work, accompanied by your CV, to hr@learningwithparents.com by the 3rd September 2023. This proposal should include an outline of your suitability and experience, milestones to achieving the deliverables with key inputs, outputs and timeframes, and total cost for the work.

Please note:

  • We have a budget of up to £8,000 for this work. Value for money will be one of our criteria when reviewing applications.
  • We are open to proposals which include most but not all our deliverables, or which include additional outputs which will support our overall aims, so long as these can be delivered within our budget.
  • We work two days a week in our Bristol office and would encourage a proposal which included in person visits. Travel costs for this would need to be included in the total budget. 
  • All work would need to take place between October and December 2023 and be completed by the end of the year.

 

The deadline for submitting proposals is the 3rd of September. If you wish to discuss the opportunity further, please don’t hesitate to get in touch with Alice Oliver on alice.oliver@learningwithparents.com.

Terms and Conditions

PARTIES

(1) LEARNING WITH PARENTS a registered charity (CIO) in England and Wales with charity number 1189812 whose registered office is Newminster House, Bristol, BS1 1LT (Company);

(2) Your school or setting (School);

WHEREAS

(A) The Company has developed a programme to motivate and empower parents to engage in their child’s learning.

(B) The School wishes to use the Company’s programme to help their children and families.

(C) The Company has agreed to grant access to sections of its website to the relevant school staff and families.

(D) The Company has agreed to provide and the School has agreed to pay for access to the Company’s website on the terms and conditions of this Agreement.

IT IS HEREBY AGREED AS FOLLOWS

1. Definitions

The definitions and rules of interpretation in this clause apply in this Agreement:

  • “Initial Price” is the price for the Initial Subscription Term. This is calculated by the “Price Calculation”.
  • “Initial Subscription Term” means the initial term which shall begin on the date this contract is entered into and end after one calendar year.
  • “Intellectual Property Rights” means patents, rights to inventions, copyright and related rights, trade marks and service marks, business names and domain names, goodwill and the right to sue for passing off or unfair competition, rights in designs, database rights, rights to use, and protect the confidentiality of, confidential information (including know-how) and all other intellectual property rights, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, renewals or extensions of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world.
  • “Learning with Parents Package” means a section of the Company’s website personalised for the School that contains the Videos provided by the Company via the Website or any other website notified to the School by the Company from time to time.
  • “Ongoing Price” means the price for the applicable Ongoing Subscription Term calculated by the Company. This will be shared with the school at least 30 days prior to the renewal date. It is dependent on the number of classes whose parents or carers are offered access to the Learning with Parents Package, as reported by the School in accordance with clause 4.5 below.
  • “Ongoing Subscription Term” means the term which shall begin at the end of the previous Subscription Term and last for one year.
  • “Permitted Users” means the School’s current staff, and parents and carers of pupils currently at the School, in each case as at the applicable time of use.
  • “Price” means, in respect of the Initial Subscription Term, the Initial Price or the Ongoing Price, in respect of the applicable Ongoing Subscription Term.
  • “Price Calculation” means the value calculated using the formula agreed upon initial sign-up, or updated upon renewal.
  • “Subscription Term” means the Initial Subscription Term or the Ongoing Subscription Term, as applicable.
  • “Videos” means the videos provided within the Learning with Parents Package which consist of short clips of children explaining school techniques and are supported by related activities that parents can complete with their child.
  • “Website” means mathswithparents.com, learningwithparents.com, learningwithparents.org, englishwithparents.com or any subdomain of those domains, as appropriate.

2. Learning with Parents Package

In consideration of the School paying the applicable Price to the Company (in accordance with clause 5 below) the Company grants the School a nonexclusive, non-transferable, revocable licence to access, and to allow the Permitted Users to access, the Learning with Parents Package during the Subscription Term.

3. Company’s Obligations

Subject to payment by the School of the Price (in accordance with clause 5 below), and compliance by the School with its obligations under clause 4 below, the Company agrees to:

3.1 provide the Learning with Parents Package to the School and use reasonable endeavours to ensure it can be accessed by the Permitted Users at all reasonable times.

3.2 work with the School to support increased parental engagement

4. School’s Obligations

4.1 provide the Company with such information and materials as the Company may reasonably require to supply the Learning with Parents Package and ensure that such information is accurate in all material respects;

4.2 ensure that only the Permitted Users use the Learning with Parents Package and that they do so inaccordance with the terms and conditions of this Agreement;

4.3 allow the use of the School’s name and logo on the Company’s website and marketing materials;

4.4 no later than 30 days prior to each Subscription Term, provide an accurate estimate of the number of classes whose parents or carers will be offered access to the Learning with Parents Package.

5. Payment

5.1 The Company shall invoice the School up to 30 days prior to the start of each Subscription Term, or earlier if requested by the School, in respect of the Initial price or Ongoing Price, as applicable.

5.2 The School agrees to pay each invoice submitted by the Company within 30 days of the date of the invoice to the account specified in the invoice.

6. Intellectual Property Rights

6.1 No part of the Website including but not limited to the Learning with Parents Package and Videos may be reproduced, distributed or transmitted in any form or by any means to anyone other than the Permitted Users without the prior express written consent of the Company.

6.2 The School acknowledges and agrees that the Company owns all Intellectual Property Rights in the Website, the Learning with Parents Package and the Videos and except as expressly stated herein, this Agreement does not grant the School any rights to or in such Intellectual Property Rights.

6.3 The School shall promptly give notice in writing to the Company in the event that it becomes aware of any infringement of any Intellectual Property Rights owned by the Company.

7. Termination

7.1 Without limiting its other rights or remedies each party may terminate this Agreement with immediate effect by giving written notice to the other party if:

7.1.1 the other party commits a material breach of its obligations under this Agreement and (if such breach is remediable) fails to remedy the breach within 30 days after receipt of notice in writing to do so; or

7.1.2 the other party’s financial position deteriorates to such an extent that its capability to adequately fulfil its obligations under the Agreement has been placed in jeopardy.

7.2 Without limiting its other rights or remedies the Company may terminate this Agreement with immediate effect if the School fails to pay any amount due under this Agreement on the due date for payment.

7.3 If the Agreement is terminated pursuant to this clause 7 during a Subscription Term, there will be no refund to the School of the amount of any Price paid by the School in respect of that Subscription Term.

8. Renewal

At the end of each Subscription Term, this Agreement shall automatically renew for one additional year as an Ongoing Subscription Term unless written notice of non-renewal is provided to the Company by the School at least 30 days prior to the expiration of the then-current Subscription Term.

9. Indemnity

The School shall indemnify the Company for any loss suffered by the Company as a result of the School breaching its obligations under this Agreement.

10. Variation

No variation of this Agreement shall be effective unless it is in writing and signed by the parties (or their authorised representatives).

11. Entire Agreement

11.1 This Agreement constitutes the entire Agreement between the parties and supersedes all previous agreements, arrangements and understandings between them, whether written or oral, relating to its subject matter.

11.2 Each party agrees that it shall have no remedies in respect of any statement, representation, assurance or warranty (whether made innocently or negligently) that is not set out in this Agreement.

11.3 Each party agrees that it shall have no claim for innocent or negligent misrepresentation or negligent misstatement based on any statement in this Agreement.

12. Assignments

Neither party shall assign, transfer, subcontract, or deal in any other manner with any or all of its rights and obligations under this Agreement without the prior written consent of the other party.

13. Counterparts

This Agreement may be executed in any number of counterparts, each of which when executed shall constitute a duplicate original, but all the counterparts shall together constitute the one agreement.

14. Third Party Rights

This Agreement does not confer any rights on any person or party other than the parties to this Agreement and where applicable their successors and permitted assigns pursuant to the Contracts (Rights of Third Parties) Act 1999.

15. Governing Law

This Agreement and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.

16. Jurisdiction

Each party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with this Agreement or its subject matter or formation (including non-contractual disputes or claims).

The parties acknowledge that they have read and understand this Agreement and voluntarily accept the duties and obligations set forth herein.