Learning with Parents
Learning with Parents supports all families to have positive learning interactions together and leads the sector to learn what works in tackling inequality.
In partnership with 100 primary schools, we support families across the UK to enjoy learning together at home. Our child-led videos and hands-on family activities replace traditional homework. Through behavioural insight research, innovative technology and teacher training we ensure that as many families as possible are supported effectively.
We are working to improve parental engagement across the sector, by producing evidence of parents’ impact and generating insights into how schools can best support them. Learnings are disseminated through the Parental Engagement Forum and amplified through the Fair Education Alliance. You can read our 2022 impact report here and see our latest news and blogs here.
Learning with Parents is in a period of rapid growth and exploring exciting new opportunities to increase our reach and impact. At the start of 2023, we launched an inclusive digital reading log, to complement our core parental engagement programme. The impact of this new programme has exceeded our expectations. As well as frequent reading, schools using the log have seen a 50% increase in families’ completion of our English and Maths activities.
Given the significant potential impact of this reading log, our strategy is to scale it rapidly with schools and Multi-Academy Trusts (MATs) across the UK. We have capacity to support hundreds more schools to use the log and are currently having positive conversations with relevant MAT leaders, as well as potential partner organisations. We know that our digital reading log works well for both families and schools and is a more effective and inclusive solution than paper reading logs. Now, we need help spreading this message.
To scale our reading log rapidly, we need an effective marketing strategy which allows us to reach new audiences. However, we currently lack communications expertise within our team, specifically for the areas of strategy, digital marketing, social media, and impact measurement. This is limiting our ability to scale. We do not have a clear communications strategy across our team, meaning our messaging can be inconsistent and lacks cohesion.
This is a critical time to develop a comprehensive communications and marketing strategy which will tie in with wider organisational growth and support us to rapidly scale the reading log to support more schools and families. This communications piece will underpin our growth, supporting us to break out of our echo chamber and reach new beneficiaries and partners.
We are seeking a consultant to work with us to create a detailed communications and marketing strategy and help us put in place the systems and tools to deliver it. The strategy would act as a blueprint for our communications moving forward, identifying the best channels, tone, and content to reach our target audience. Staff training will be an important component of this consultancy as it would allow us to make the most of current capacity and make it easier for staff across different teams to feed into our communications and marketing. We would also like the consultant to help us determine what additional communications capacity Learning with Parents should be planning for in future.
- Drafting a cohesive communications and marketing strategy for the next 12 months based on current capacity and priorities
- Auditing our current channels to see how we are performing
- Identifying target audiences for our marketing materials and our wider organisational communications
- Providing advice on relevant social media for our target audiences
- Supporting with the development of marketing messaging
- Developing guidance on goals and timelines around communications and systems and tools for how we would measure the impact and effectiveness of these
- Developing a calendar and suggested content for different social media platforms
- Delivering, or signposting to, training for staff on digital marketing and social media
- Advising on the additional skills and capacity required to further develop Learning with Parents’ communications and marketing function
Additional outputs could include:
- Developing guidance on tone and feel of communications
- Developing a traditional media list
- Recommending additional marketing collateral required, such as videos, emails or flyers.
We recognise that this is a long list and would encourage consultants to highlight which deliverables they would prioritise, if not all are achievable within the given budget. We would welcome any other suggested deliverables which the consultant might recommend to help us to achieve our objectives.
We are looking for someone with:
- Significant experience in reviewing existing communications practices of third sector organisations and providing strategic guidance for next steps, including auditing existing communication channels, identifying target audiences, drafting communications and marketing strategic plans, and monitoring the effectiveness of different communication campaigns.
- Experience in creating a comprehensive marketing campaign, building on a targeted messaging framework, implemented according to clear milestones and using multiple channels, particularly digital channels.
- Demonstrable expertise in developing communications and marketing resources, tools and systems, which can be implemented by small teams with limited capacity and budgets.
- Previous experience in developing communication and marketing functions within small teams, including building the capacity of existing staff members through training, and identifying capacity gaps teams to be filled through recruitment or consultancy.
- Robust knowledge of the education landscape, ideally from previous experience working in this field such as in an education charity or provider of services to schools.
Please send a proposal for this work, accompanied by your CV, to email@example.com by the 3rd September 2023. This proposal should include an outline of your suitability and experience, milestones to achieving the deliverables with key inputs, outputs and timeframes, and total cost for the work.
- We have a budget of up to £8,000 for this work. Value for money will be one of our criteria when reviewing applications.
- We are open to proposals which include most but not all our deliverables, or which include additional outputs which will support our overall aims, so long as these can be delivered within our budget.
- We work two days a week in our Bristol office and would encourage a proposal which included in person visits. Travel costs for this would need to be included in the total budget.
- All work would need to take place between October and December 2023 and be completed by the end of the year.
The deadline for submitting proposals is the 3rd of September. If you wish to discuss the opportunity further, please don’t hesitate to get in touch with Alice Oliver on firstname.lastname@example.org.